Whitewill Blog

We continue to move forward with steady confidence, weathering the storm and overcoming challenges. Despite external economic factors, we remain committed to helping our clients make profitable investments and secure their dream homes.

In September, we closed 156 deals totaling ₽9,9 billion:

• 70% in Moscow

• 30% across other offices

Notable transactions:

• ₽900 million – 20 deals in High Life Residences

• ₽30 million – total from rented apartments

Additionally, Oleg Torbosov hosted a traditional dinner with the top brokers of the summer season.

Whitewill – real estate for successful people.

In August, we sold 125 apartments for a total of ₽11,6 billion. After a challenging July with a result of ₽8 billion, this figure seems quite successful. However, we've set our sights on a more ambitious target – ₽16 billion per month. We’re pushing forward.

Breakdown by regions

62% – Moscow.

30% – Dubai and Abu Dhabi.

8% – London and Miami.

Major transactions

₽900 million – for 7 apartments in Luzhniki Collection.

₽600 million – for 11 apartments in Republic.

₽500 million – for an apartment in High Garden.

₽400 million – for a number of apartments in Peninsula, Dubai.

₽400 million – for a villa in Ohana by The Sea, Abu Dhabi.

₽330 million – for an apartment in White City, London.

₽160 million – for an apartment in Origin by Artefacto, Miami.

Additionally, we leased 54 apartments in Moscow for a total of ₽28 million.

Stay with Whitewill. The most exciting times are just beginning.

This highly private apartment on the ground floor offers the seclusion of lush greenery on the terrace. You’ll feel as though you’re living in a verdant landscape park, enjoying breakfast in the shade of palm leaves each morning.

Dine surrounded by nature

The apartment's windows open to a private park. The 40 sqm terrace features a stylish dining area for six, a lounge with a large daybed, a meditation cocoon, and a bar counter perfect for morning coffee. To enhance privacy, large trees and shrubs have been planted along the perimeter.

Savor the designer renovation

The corner living room offers panoramic views of palm trees, making it feel like a countryside villa. The bright kitchen is complemented by a dark oak shelving unit and a natural marble dining table. All appliances and furniture are brand new.

There is also a staff block with a separate entrance, shower, and bathroom, which can be converted into an office or a nanny’s room if desired.

Price

$2,530,000

First, let’s reestablish the overall context – the Central Bank raised the key interest rate to 18%. Market mortgage rates have increased to 22%, project financing to 20%, and deposits to 19%. Many are asking, «What should we do in this situation?» while others have yet to return from their vacations.

Meanwhile, Whitewill continues its work. In July, we closed 132 deals amounting to 8.8 billion rubles:

- 60% in Moscow;

- 30% in Dubai and Abu Dhabi;

- 10% in London and Miami.

This is not the result we are accustomed to, nor are you. However, it is not yet critical. Various factors are currently influencing the market. We remain focused on our clients, deals, and numbers.

The most interesting part is yet to come.

Last Friday, we celebrated our company's 8th anniversary. As a gift, our team prepared a series of remarkable deals.

We also have a tradition where brokers delay the signing dates of deals to coincide with the celebration day. So, on June 28, our office gongs saw long queues. And that is truly gratifying.

June results

We sold 196 apartments totaling 13 billion ₽:

- 56% in Moscow;

- 30% in Dubai;

- 14% in Abu Dhabi, London, and Miami.

Additionally, we closed 36 rental deals worth 20 million ₽.

Major deals

- $5.8 million for an apartment at Malaya Dmitrovka, 9;

- $14 million for a villa on the Palm;

- $4.2 million for a villa in Ohana by the Sea in Abu Dhabi;

- $1.8 million for an apartment in Chelsea Island, London;

- $800,000 for an apartment at 13th St Pomrano Beach, Miami.

An honest perspective

Oleg Torbosov has set a new annual target for the company: to achieve 200 billion ₽ in sales. To meet this goal, monthly sales must surpass those of 2023.

Six months in, we have accumulated 80 billion ₽. By this time last year, we had 75 billion ₽. While a 7% increase is noteworthy, it is not yet sufficient for confidently reaching our target. However, the second half of the year has always been more productive. We continue to strive.

Rate the latest photos of Oleg Torbosov's new apartment, which has recently been renovated. Its main feature is a terrace surrounded by greenery with a dining area, where it will be nice to have breakfast in the morning or gather with friends for evening gatherings. The terrace is also complemented by a breakfast bar, an outdoor bed and a lounge area.

Everything in the apartment is brand new, including household appliances, finishing and premium plumbing. No one has lived here since the renovation: the apartment was not rented out.

In short, the main points:

2 bedrooms, 150 m²;

40-meter terrace;

servants' block with separate entrance;

3 bathrooms;

parking space is included in the price.

Price:

$2,500,000.

Currently, the only skyscraper on Palm Jumeirah is The Palm Tower. However, it will soon face competition from the architectural marvel Como Residences, featuring a series of vertical lakes. For now, The Palm Tower stands prominently above Nakheel Mall.

Regarding its exterior, notice how the tower expands towards the upper floors. This design choice was intentional to make the skyscraper resemble a palm tree. Do you see the resemblance? The island looks like a palm, the tower looks like a palm, and both names include the word «palm». It's a recursive theme.

At the top of the tower is an observation deck. Below, there's a large mall and the island's museum. The lower floors house the St. Regis Hotel with its restaurants, bars, swimming pools, and spa – all the classic amenities. Floors 19 through 47 are designed as residential apartments with their own club facilities. Residents also have access to all hotel amenities.

Starting prices in 2016:

• Studios – from $450,000;

• 1-bedroom units – from $850,000.

The project includes a total of 430 apartments. Options range from 50 m² studios to 100 m² 1-bedroom units. Over the past 8 years, property values have increased by 60%, averaging about 7,5% per year.

Several acquaintances of Oleg Torbosov live in this building and have shared their impressions. They are thrilled with the panoramic views, the convenient mall, and the long green park perfect for walks with children. On the downside, there are no balconies and traffic congestion on the Palm is becoming more frequent.

Our talented designers are gradually completing the map of Miami for our American marketplaces. This map will make it easy to understand the city's geography and locate its main districts and beaches. We decided to share some segments of the map featuring the Brickell area, where our office is located.

The main feature of this visualization is that we can add all future projects to it. We already have such maps in operation in Moscow and Dubai.

Here are fresh photos of the Vida Residences complex, taken by Oleg Torbosov during a recent walk through Dubai Marina. A friend of his, who lives there, suggested he explore the project for future flipping investments. Although Oleg declined the idea, he still decided to study the Vida tower by the canal in detail. The project was completed in 2023 – brand new.

The interiors of the common areas were designed by VIDA hotel designers, creating cozy lounges, corridors, and a lobby in warm beige tones. There's an abundance of wood and stylish decor. The DMCC metro is just 100 meters away. Right by the building, there's a private yacht club. Residents also have access to a cozy gym and a swimming pool with a bar on the 12th floor, overlooking the marina.

In the past year, 80 apartments were sold on the secondary market. Sales started in 2018. Back then, prices were:

One-bedroom – from $270,000;

Two-bedroom – from $450,000;

Three-bedroom – from $830,000.

In seven years, prices for one- and two-bedroom units have doubled. Prices for three-bedroom units have increased by 70%. Early investors in the project have already earned 20% annual returns in dollars. Current rental yields are:

$50,000 per year – for a one-bedroom unit;

$65,000 per year – for a two-bedroom unit;

$95,000 per year – for a three-bedroom unit.

The most profitable units in the project turned out to be the one-bedrooms. When rented out, the ROI reaches up to 13% for those who bought at the construction stage, or up to 6% for those buying now.

Here are new photographs of the Stella Maris tower, taken by Oleg Torbosov during a recent walk through Dubai Marina. From the project's inception, it was clear that the finished structure would not deliver a wow effect or stand out among the neighboring skyscrapers. And indeed, this turned out to be the case.

Nevertheless, residents enjoy a robust set of club amenities: a lobby with a high ceiling, a podium-level swimming pool, and a fitness center with water views. Since the beginning of the year, only eight completed apartments have been sold. For comparison, the nearby Vida Marina has sold 27.

Current prices:

One-bedroom – from $700,000;

Two-bedroom – from $1,000,000;

Three-bedroom – from $1,600,000.

The most intriguing units are the duplex townhouses with waterfront terraces, each measuring 400 m². These are currently priced at $4,000,000.

Stella Maris is located on Marina Walk Street in the southern part of the district. There is a notable lack of premium retail and fresh concepts in the area: mostly budget markets and Arabic cafes are nearby. Closer to the 52/42 towers, the area is even quieter. However, this might change once the Dubai Marina promenade extends to Bluewaters. Tourists rarely venture here, making it an ideal spot for those who prefer to avoid the bustle of the metropolis.

Here are the latest photographs of the Westwood complex by developer Imtiaz, taken by Oleg Torbosov during a recent walk in the Al Furjan district. There are still many vacant lots between the completed buildings, meaning there will surely be new construction under your windows. Despite this, Westwood is often chosen by those seeking low rental prices who also appreciate aesthetics.

The designer lobby, with its high ceilings and rich decor, features extensive wood finishes and looks stylish. The club amenities include a compact gym and two small swimming pools – classic but functional.

What could be bought at the launch:

Studios, 40 m² – from $120,000;

One-bedroom apartments, 75 m² – from $200,000.

As for the furniture and apartment finishes, it's a matter of taste, of course, but everything looks more than decent. Kitchens are equipped with Bosch appliances, pleasant tiles cover the floors, rooms have high ceilings, and panoramic windows feature black frames.

During the construction period, prices increased by 30%. In January-February 2024 alone, 22 completed apartments were sold here. But the most interesting aspect is the ROI from renting out these properties. The yield figures are above average.

During his walk in the Westwood courtyard, a fan recognized Oleg and asked for a photo. It turned out he was renting a studio in the building for $2,000 a month. Even at the current purchase price, the ROI is over 7%. This profitability is due to the high rental rate: people are willing to pay more for a stylish and convenient home.

Here are the latest photographs of the Oxford 212 complex in JVC, captured by Oleg Torbosov, who admired the local exterior, interiors, and overall ambiance of the project. All apartments were sold out during construction, proving that the developers made the right choices for the new build.

However, the building is located in the JVC area, which lacks a unified architectural style, unlike master communities such as Emaar Beachfront, Dubai Hills, and Damac Hills. Each developer can build almost any tower here without regard to neighboring buildings, resulting in a chaotic urban landscape with a diverse palette of homes.

In terms of colors, heights, and formats, all buildings here stand independently. Often, plots are bought by new developers entering the market, and apartments are primarily rented by newcomers to the Emirates.

This diversity allows for finding compact studios, apartments with swimming pools, and even townhouses at reasonable prices. However, there is limited commercial real estate, and traffic jams often form at the entry and exit points of the location.

Against this backdrop, Oxford 212 emerged as a cozy, 5-story club house with a courtyard swimming pool. Residents enjoy a compact gym, a rooftop swimming pool, a barbecue area, and stylish lobbies.

Starting prices:

Studios – from $120,000;

One-bedroom – from $180,000;

Two-bedroom – from $260,000.

Since the beginning of the year, eight resale apartments have been sold here. One-bedroom units go for $380,000, and studios for $200,000. Oleg spoke to a local resident renting a studio for $15,000 per year. The owner, who purchased the studio at the launch, now earns a 12% annual return, while the apartment itself has appreciated by 60%.

We know where you should invest now to achieve a rental yield of up to 12% per annum.

Here are the latest photos of Uptown Tower, showcasing its fractured façade and dynamic interiors. All pictures were taken by Oleg Torbosov during a recent visit. He decided to personally verify the project's organization after a recommendation from a friend.

Standing 340 meters tall, Uptown Tower is located behind the JLT district and is part of a skyscraper complex. Uptown Tower was the first to be completed, with the other buildings still under construction. The area will feature office skyscrapers, low-rise residential buildings, a shopping mall, and a city square slated for completion in 2024.

The building has three entrances: one for office workers occupying the first 22 floors, another for guests of the SO/ hotel, and the third for residents of the apartments from the 53rd to the 81st floor.

Currently, one-bedroom units start from $700,000, ranging from 75 to 100 m². Ready apartments come with a two-year installment plan, requiring a 60% down payment without interest.

The entire 33rd floor is dedicated to club amenities: a gym with a yoga room, a swimming pool with a jacuzzi and massage rooms, a private cinema, a children's room, and a lounge with a bar and billiards. Additionally, residents can enjoy SO/ hotel services.

May's numbers are often a little bit lower than April's because of a string of weekends where sales clearly decline. This does not, however, stop us from exhibiting favorable dynamics year after year. May of this year was no different.

Results of May

151 transactions for 13,670,000,000 ₽:

• 60% – Moscow;

• 40% – Dubai, Abu Dhabi, London and Miami.

For 23 million rubles, the rental department has completed 53 transactions.

The biggest deals

• 1,2 billion rubles – for a room for a fitness center in Sky View;

• 790 million rubles – for a house in the residential complex «Coast of the capital»;

• 610 million ₽ – for a penthouse in Savvin River Residences;

• 611 million ₽ – for an apartment in Royal Atlantis in Dubai;

• 179 million ₽ – for an apartment in Paddington Gardens in London;

• 135 million rubles – for a townhouse in Mangrove Village in Abu Dhabi;

• 83 million rubles – for an apartment in Casa Wyn in Miami.

Despite the May holidays, our team has achieved excellent results with a good start for June, which we have historically turned out to be strong. Stay tuned.

Whitewill is a real estate for successful people.

Traditionally, April and December see the highest number of deals closed throughout the year. These are the most profitable months, when the gong echoes ceaselessly in our offices across all continents where Whitewill is represented. And the year 2024 was no exception.

Setting a new record

In April alone, we closed 225 deals totaling 21,1 billion rubles or $230 million. And that's not including the rental department, which contributed an additional 25 million rubles to the overall tally. The average deal amounted to 93 million rubles. Once again, we've surpassed our record for monthly sales. Now, we're gearing up for a trip to warm destinations, courtesy of the company.

Office contributions:

• 55% – Moscow;

• 35% – Dubai;

• 10% – Miami, London, and Abu Dhabi.

Top deals:

• 1,4 billion rubles – for 62 apartments in Northern Port;

• 430 million rubles – for a penthouse in Tishinsky Boulevard: sold 2 of these;

• 620 million rubles – for a mansion on Pyatnitskaya;

• 285 million rubles – for a house in Renaissance Park;

• 218 million rubles – for 3 retail spaces in Eiler Business Center;

• 841 million rubles – for an apartment in Como Residences in Dubai;

• 411 million rubles – for an apartment in Mamsha Saadiyat in Abu Dhabi;

• 159 million rubles – for an apartment in The Arc in London;

• 233 million rubles – for an apartment in Sunny Isles Beach.

Those who work hard, play hard. Our top brokers are already packing their bags and preparing for a company-sponsored trip to another resort destination. What awaits them this time – the Maldives or Madagascar? Stay tuned, we'll soon reveal.

Not long ago, our London team moved to a new office located near Hyde Park. During the May holidays, Oleg Torbosov specially flew to Britain to see firsthand what the office on Marble Arch turned out to be like.

We relocated at the beginning of 2024 from an office in the Chelsea area, which had become too small for our expanding team. Currently, we have 20 employees working in London. By the way, in April, we closed 6 deals, with the seventh one on the way.

In just a couple of days, Oleg added signature touches to the office through express flipping. The interior now boasts desk lamps, stylish posters, and more greenery. We ordered blinds for the windows and moldings, got rid of clutter in the cabinets, optimized the wardrobe, and bid farewell to ugly mirrors.

Come and visit us to see for yourself the impressive transformation of our new office in London.

In the first month of spring, we closed 170 deals totaling 14.1 billion rubles. Here's how the figures break down across all offices:

• 55% – Moscow;

• 35% – Dubai and Abu Dhabi;

• 10% – London and Miami.

Business is brisk and confident in our new American office: in March, 5 clients have already made deposits. Interestingly, three came from advertising, while two were referrals from our brokers. And to think, we only launched our advertising campaign in December.

Now, let's delve into the most significant deals. In Moscow, we sold a large villa in «Lavrushinsky» for 1.7 billion rubles. In the same project, we closed two more deals in March for 270 million and 680 million rubles respectively.

Dubai made headlines with a high-profile deal at the Royal Atlantis: a flat was sold for 1.1 billion rubles. In Abu Dhabi, a villa was sold for 350 million rubles. In London, we assisted a client in purchasing an apartment in Ebury Bridge for 150 million rubles. In Miami, the largest lot was sold for 140 million rubles. And our rental department closed 39 deals worth 20 million rubles.

As a result, sales in March 2024 were 10% higher than the previous year's figures. Our team also managed to jet off to the Maldives and celebrate record sales in December 2023.

Ahead of us is the main event – Whitewill Sensation. By the way, among the invitees will be our clients who bought an apartment with us in 2024.

Abu Dhabi's main developer Aldar has announced the new projects 2023 sales results. And our team took a brave second place, but not only our main characters were awarded a statuette. UAE developers, unlike their Russian colleagues, present impeccable checks to the top agencies for high sales results. And we got 500,000 AED or 12.5 million rubles for our second place. Which is always great.

Let us remind you that we launched our work in a new office in the UAE capital only in autumn of 2023. On the photo you can see Oleg Torbosov and Dubai real estate agents who sold property in Aldar new projects and somehow lived in two cities simultaneously. They were torn between Dubai and Abu Dhabi and still managed to snatch second place in sales from the main developer of the UAE capital. Properly fantastic.

We have tremendous plans in 2024. And we will particularly bring them to life.

Whitewill – successful people’s property.

Oleg Torbosov has set a new ambitious target for his team in 2024 – to sell real estate totaling 200 billion ₽. To increase turnover year by year, it is necessary to exceed sales results for each month. While the numbers for January may not be particularly indicative, the results for February will definitely show how realistic our ambitions are.

The first half of February did not delight us with a large number of transactions. However, the last decade of the month brought a powerful barrage of high-value deals. Recall that in February 2023, we sold real estate worth 10.5 billion ₽. We closed this February 2024 with a result of 11,400,000,000 ₽.

What contributions did our offices make:

• 52% – Moscow;

• 26% – Dubai;

• 22% – Abu Dhabi, Miami, London.

And now let's go through the largest deals:

• 640 million ₽ – apartment in Royal Atlantis;

• 530 million ₽ – mansion in Khokhlovsky Lane;

• 400 million ₽ – apartment in Bryusov Lane;

• 500 million ₽ – 9 apartments in Republic residential complex;

• 430 million ₽ – 4 apartments in Sea La Vie residential complex in Abu Dhabi.

What conclusions can we draw? The month cannot be called fiery, but there is a positive trend. February's figures are 11% higher than the same month last year. January closed with the same numbers as in 2023. We are slightly deviating from the set goals, but this is just a reason to step up our efforts. Nobody said being champions would be easy.

And we are just beginning this race.

Whitewill founder Oleg Torbosov manages to engage in flipping alongside his other ventures. As part of his fail-proof investment strategy, he purchased another apartment on Bluewaters to quickly upgrade and resell it with a good markup. But this time, he didn't just buy a standard-finished apartment; he acquired a residence with minimalist interiors.

So, there won't be any extensive renovations here. But there will definitely be signature details.

Panoramic residence

The 200 m² apartment with 2 bedrooms and a maid's room is for sale on the 13th floor. The corner spacious terrace offers a luxurious view of the Ain Dubai wheel and the JBR promenade. It will be pleasant to have breakfast in the fresh air, practice morning yoga, or relax under a blanket, enjoying the starry sky.

Sea view bath

The main highlight of the apartment is the bathroom in the master bedroom with a panoramic window overlooking the water. The future owner will enjoy baths with a view of the sea and the Ferris wheel. Beautiful.

The apartment is available for viewings at any time. Oleg collaborates with external agents and pays the market commission in the event of a deal.