Whitewill Blog

January traditionally shows the lowest sales figures of the year. This is due to the multi-day New Year holidays and the general state of relaxation when all important matters are postponed. But for us, this is not a reason to sell less. Many of our brokers in January 2024 worked with double the effort.

In total, in January, we sold real estate totaling 6,008,000,000 Russian rubles. More than half – 58% - accounted for Moscow. The rest was distributed among the UAE, the UK, and the USA.

We repeated our January 2023 result. For most Russian agencies, such a figure would be a real breakthrough. But not for Whitewill, because the best of the best always compete with themselves.

Our annual sales plan is 200 billion rubles – that's our main motivation.

The game continues

We've put together a fresh batch of photos from the new 2-bedroom apartment in the Royal Atlantis after the upgrade. All interiors are designed under the direction of Oleg Torbosov, who personally selected the decor details. Let's take a closer look at them: there are many rare items from different parts of the world.

Beauty in the details

An elegant multi-layered chandelier hangs above the dining table, crafted by Zaha Hadid's bureau. The chairs are from the Poltrona Frau company. The impressive table was made from Italian marble according to the designer's sketches at a manufacturer in the Emirates. The sofa was also custom-made. All artistic fabric wallpapers in the living room and bedroom were imported from Italy.

In the living room, you'll be greeted by the charismatic Tud Toy duck in collaboration with Mike Tyson. Take a look at the master bedroom: all fabrics for the beds and chairs were ordered from England. Initially, they were imported and unloaded at a local factory, and then, according to the designer's project, a bed, bench, and chair were custom-made in a unique design.

Price

$6,100,000

Did we manage to sell real estate worth 150 billion rubles in 2023 as planned? We even exceeded our expectations – apartments and houses were sold for 161 billion rubles across all directions. A total of 2,700 transactions were closed. These are the significant achievements of Whitewill in 2023. Get comfortable.

Contribution of each office

- 51% sold in Moscow: sales doubled over the year.

- 38% sold in Dubai: maintained sales momentum this year.

- 11% sold collectively in London, Miami, and Abu Dhabi.

Increase in the number of transactions

- 43% increase in total transactions.

- 38% increase in partner transactions.

Leadership habit

Our team took the first places in real estate sales from the following developers: Aeon, Optima Development, Ingrad, Insigma, Ziggurat, Bel-development, Hutton, Pioneer, Engeo Development, Stone Hedge, MR Private, Absolute Real Estate, Level, Sminex, and Forma. And these are not all developers who have summed up the results: we expect more additions to the collection.

Sportsmanship

With the developer Sminex, we took first place for 3-4 years in a row. Then, we gave up the lead for a year and immediately regained the cup as soon as they merged with Inteco. With the Forma developer, we took 1st place in the total amount of closed deals. All these achievements are essential for attracting new top brokers to the team. After all, it's much more eager to work in Company #1 than in any other.

What else we achieved

We opened offices in Miami and Abu Dhabi and launched departments for rentals, secondary market, and commercial real estate in the Dubai office. We organized 3 trips to resort countries for the company's top employees, 8 dinners with founder Oleg Torbosov, and the summer party Whitewill Sensation, where the cream of Moscow's real estate gathered.

In 2023, 2,700 families and investors bought great apartments or made profitable investments with us. Dozens of well-known athletes, actors, musicians, and showbiz stars purchased real estate with us.

2024 will be even brighter. Stay with Whitewill.

Today's world is built on content: news feeds, social media, popular and educational videos have become an integral part of each of our lives. And as always, the government of the Emirates keeps up with the trends.

On January 10 and 11, the Billion Followers Summit took place in Dubai, with the participation of 7,000 influencers from different parts of the world. More than 100 speakers, including popular video blogger Habi Laym, Lebanese chef Abir el Saghir, American entrepreneur with 4,000,000 subscribers on YouTube Tom Bilyu, and other famous content creators, delivered inspiring speeches. Event attendees had the opportunity to attend various workshops, masterclasses, and panel discussions aimed at networking development.

At the summit's opening, Sheikh Mohammed announced the creation of a fund with a capital of $41,000,000 and the establishment of a headquarters for bloggers equipped with studios for shooting videos, podcasts, and lecture rooms for courses on creating stories, photography, and platform management.

The fund's mission will be to support content creators about Dubai. Sheikh Mohammed emphasized that social media reflects what is happening in people's lives and underscored the importance of content in conveying the story, traditions, and culture of the Emirates.

It's hard to believe that not long ago, one of the busiest areas of Dubai was a desert. The ambitious Downtown project began construction in 1998 and for the past 20 years resembled more of a construction site with all its consequences: construction noise, dust, towering cranes, and fences.

Certainly, despite the ongoing construction, the area was one of the most progressive: it is home to the world's tallest building, the Burj Khalifa, the largest mall in the world, Dubai Mall, Dubai Opera, and the famous singing fountains.

But only now, with all the buildings completed, the full picture of the developer's vision has come together. An architectural ensemble of majestic residential skyscrapers and hotels, combined with all the attributes of city life: cozy cafes, boutiques, promenade areas with dense trees, and business centers. Today, Downtown is a modern district and a bright symbol of Dubai's dynamic development.

We present another apartment from Oleg Torbosov's collection: a 140 m² residence with two bedrooms and a staff room, the main highlight of which is a luxurious 50-meter terrace overlooking the private park.

The terrace space is divided into several zones for comfortable relaxation: a bar counter for morning coffee with a view of lush greenery, a cozy cocoon chair for meditation or reading, a dining group for 6 people, and a lounge area with soft chairs for friendly gatherings with tea, wine, or hookah. The main area, which will undoubtedly become a favorite for every family member, features a large canopy bed and warm light lamps, providing a perfect space for daytime naps in the fresh air, watching movies, and enjoying picturesque views.

Price:

$2,600,000

Finally, the guys from the finance department managed to analyze all the transactions that the Whitewill team closed in the last days of the outgoing year.

December turned out to be an ultra-record month. Our team accelerated so much that it exceeded all the expectations of Whitewill founder Oleg Torbosov.

As a result, December 2023 entered the history of our company with a sum of 22,400,000,000 rubles. We had never crossed the 20 billion mark before this moment. One might even assume that no real estate agency in the capital had ever sold for such an amount in a month. Never.

70% of the deals were closed in Moscow, and the remaining sales were distributed among our international offices. We have already written about some outstanding deals.

Our team deserved a good rest, so next week our New Year's dinner in Dubai will take place under the sound of Egor Krid, and a little later, as a tradition, Oleg Torbosov, together with the best brokers of the company, will embark on a new journey.

Construction is currently underway on one of the peninsulas near the Burj Al Arab hotel. 3 luxury hotels under the MGM brand, a major casino operator in Las Vegas, will be established here. The project includes approximately 1,000 hotel rooms, promenades, shopping alleys, a theater, restaurants, famous fountains with 3D shows, and luxury beach clubs.

The question of whether there will be a casino remains open. However, with a $1.2 billion investment from one of the leading gaming business providers, there are speculations that Dubai, following Ras Al Khaimah, may open a casino on the sea islands.

This news aligns with the sheikhs' plans to double the GDP over the next 10 years. Gaming zones could attract hundreds of thousands of affluent players, further enhancing Dubai's influence on the global tourism stage.

You know that Oleg Torbosov has an extensive collection of ready apartments that he acquires for flipping. That's what he calls his pinpoint investment strategy of buying liquid lots for quick upgrades and resale with a markup of at least 20%.

Recently, he compiled all the data about his apartments into one table, where he also included panoramic photos. Since all the lots are either on Bluewaters Island or in the Royal Atlantis building, the owners will have luxurious sea views. In some apartments, you can even enjoy stunning sea sunsets right from the bedroom.

Our company has some enjoyable corporate traditions. And it's not just about ringing the gong after each deal. Throughout the quarter, there's a competition among brokers for the title of Dominator. Whoever sells the most real estate gets a valuable prize. The top three leaders from each direction are invited to a joint dinner with Whitewill's founder, Oleg Torbosov.

In the photo, you see the triumphant winners of the autumn season, who excelled in selling real estate in the UAE. A similar meeting will take place in Moscow, where the best experts from all directions will gather. During a leisurely conversation, we discussed the year's results, outlined plans for 2024, and shared the best deals of the month.

And, of course, we made wishes – after all, the holiday is just around the corner.

Whitewill has set a lofty target for itself: to sell real estate valued at 150 billion rubles by the end of 2023. There were one hundred billion in 2022. Every location is taken into account, including Miami, London, Dubai, Abu Dhabi, and Moscow. We have been assisting you in purchasing a new villa, your ideal apartment, or a profitable real estate investment all year long. And in return, you showed us love and positive feedback.

The New Year is coming up in less than a month. Rough estimates indicate that 10 billion worth of real estate must still be sold in order to meet the year's objective. You will soon discover whether or not we are successful. Let's now discuss the agreements from November.

Brave and self-assured

Our brokers completed 181 deals in November for a total of 12,560,000,000 ₽. Moscow brought the most of it, contributing 60% of the overall volume. Abu Dhabi and Dubai follow with 35% each. The remainder was split between Miami and London.

The top deals of November

• 433,000,000 ₽ – for an apartment in the Nicole project near the Kremlin;

• 425 000 000 ₽ – for a villa in the elite village of Agalarov Estate;

• 425,000,000 ₽ – for an apartment on Bluewaters Island in Dubai;

• 200 000 000 ₽ – for a luxury villa in the Saadiyat Lagoons project in Abu Dhabi.

Early anxieties

We feared that we would not see the targeted 150 by the end of the year as we could hardly sell real estate worth 5 billion rubles on November 20. However, deals were falling out of a cornucopia already in the final ten days of November. Here, we went into great detail about our heroes, who in just a few days added two billion rubles to the piggy bank. We're heading toward a new record with composure and assurance. And nothing will prevent us.

Swiftly following the inauguration of our new Miami office, we celebrated the closure of our first set of deals. Notably, our exceptional broker, Irina Matveeva, spearheaded this achievement. Originating as the top broker in our Moscow office, Irina later transitioned to Dubai, where she continued to thrive, setting an inspiring example for her peers. Remarkably, she remotely orchestrated our inaugural deal in Miami, and here's the full story.

Commemorative debut

Our heartfelt congratulations go to Irina Matveeva for successfully selling an apartment in the esteemed 330 Sunny Isles coastal complex for $925,000. Comprising two towers spanning up to 26 floors, this complex features designer apartments, a cigar room, a business center, a cinema, a children's club, Jacuzzi, outdoor swimming pools, and restaurants. Each apartment offers breathtaking views of the Atlantic Ocean or serene water channels.

Continuous triumphs

Following Irina's success, Alexey Novikov, the head of our Miami office, made his mark with an achievement of his own. Amidst overseeing the office's inception, Alexey engaged in brokerage and successfully sold an apartment in the Epic Residences complex in the Downtown area for $980,000. This deal involved intricate negotiations with a mortgage broker, spanning two months for document collection and financing acquisition. The result? A favorable mortgage rate, leaving our client delighted.

Earning first commissions

For these initial transactions, we've already secured commissions from the developer, and we're pleased to share this information. Our earnings stand at:

• $18,075 for the first transaction

• $21,600 for the second transaction

This is just the beginning of our journey.

Discover the latest addition to Oleg Torbosov's portfolio – a meticulously upgraded three-bedroom apartment on Bluewaters. Following the signature approach, Torbosov acquired a prime property, undertook a comprehensive interior transformation, and now presents this designer residence for discerning buyers. Dive into the details to seize the opportunity of owning an exquisite Torbosov-designed home.

Designer interiors

This offering features a spacious 195 m² 3-bedroom apartment within the Bluewaters Residences project. All bedrooms offer captivating sea views, enhancing the allure of each living space. Accessible from the kitchen-living room, an outdoor terrace beckons with a lounge area and plush furnishings, providing a serene vantage point overlooking the verdant park. The interiors, adorned with curated furniture, ambient lighting, and art pieces, showcase Torbosov's distinctive design aesthetic.

Coastal living

Imagine waking up to the enchanting seascape every morning. With temperatures at a comfortable +30 ℃, a mere 5-minute stroll takes you to a private beach reserved for locals. Upon return, unwind in the outdoor swimming pools on the stylobate, engage in fitness sessions at the club, savor dining experiences at nearby restaurants, and more. This apartment promises an ambiance primed for relaxation.

Flipping: Future-focused investment strategy

Beyond the captivating details lies a transformative investment strategy – flipping. Mirroring Oleg Torbosov's approach, a growing number of investors are seizing opportunities in liquid real estate, acquiring properties for renovation and resale with profit margins.

This forward-thinking strategy yields returns of at least 20% on the initial investment, requiring swift action: a 3-4 month renovation period followed by an immediate listing. Enlist the expertise of a full-time designer and a contracted team to streamline this lucrative venture.

Oleg Torbosov has recently added another property to his portfolio through a strategic investment approach known as flipping – acquiring high-demand lots for renovation and resale with a profit margin. This time, he secured a three-bedroom corner unit on the second floor of the Bluewaters Residences complex on the eponymous island. The intriguing history of this apartment is closely intertwined with Oleg Torbosov, and we're here to share more about it.

Rich heritage

This particular apartment holds sentimental value for Oleg Torbosov, as it served as his residence during the first year of his life in Dubai. It was rented for his family, witnessing moments like tea-drinking in the kitchen, relaxation in the garden, and even the creation of a book in the study. Rest assured, the apartment has undergone a meticulous quality check. For devoted fans, this property can be a unique trophy, offering not only Oleg's design but also a piece of his personal history.

Moscow region forest ambiance

The apartment boasts a distinctive feature – a corner living room with expansive windows framing views not of palm trees but of deciduous trees. It creates an ambiance reminiscent of the Moscow region forest, providing a country house feel, yet only a 5-minute stroll away from the beach. With temperatures rarely dropping below +20 °C outside the windows, you're in for a comfortable retreat.

Cozy living spaces

Each bedroom offers scenic views of lush trees and the serene park surroundings. From the living room, you can catch a glimpse of Ain Dubai, the world's largest Ferris wheel. The apartment's design includes a maid's room, convertible for personalized use. Renovations are scheduled for completion by the end of November, allowing the new owner and their family to ring in the New Year in their revamped abode.

Oleg Torbosov's signature apartments are in high demand, and the recent sale of a two-bedroom seaview unit attests to their popularity. Renowned for their swift transactions, Torbosov's properties typically find buyers within a month, a testament to his stellar reputation, focus on aesthetics, ergonomics, and the allure of endless sea views from the terrace.

Seaview residence

Situated on the 11th floor of the Bluewaters Residences complex near Dubai Marina, the 156 m² two-bedroom apartment boasts a corner terrace with breathtaking vistas of the Persian Gulf, the inner park, and the iconic Palm Jumeirah. Enjoy sea sunsets directly from the bedroom. Although currently undergoing renovation, Oleg has an identical apartment in progress.

The Second Beauty

In the adjacent building on the 10th floor, Oleg offers another two-bedroom apartment with the same configuration and layout. The only difference lies in the addition of views of the Ain Dubai Ferris wheel alongside the sea and the Palm Tree. The interior design follows a similar aesthetic, with a slightly lighter touch. Private viewings can be arranged at your convenience.

Price: $2,613,000

Oleg Torbosov recently embarked on a visit to Dubai Creek Harbour, capturing iconic images of the area during a boat excursion. The contemporary skyline of skyscrapers along the first waterfront of Creek Island resembles a showcase of architectural marvels. Representing the initial urban phase of a highly promising locale, Creek Harbour is poised to set new benchmarks in Dubai's development. Are you considering making Creek Harbour your home?

Top projects

? Greek Waters 2

? Greek Waters

? Cedar

? Savanna

? The Cove

We're steadily progressing towards the 2023 objectives outlined by Oleg Torbosov for the team at the beginning of the year. Each passing month inches us closer to adding substantial sums to our collective achievements. In October, our dedicated team successfully concluded 240 transactions, aggregating to a total of 11.5 billion rubles. Notably, more than half of these accomplishments were attributed to our Moscow office, while the remainder was distributed across other areas of operation.

While these figures may not seem exceptional for a renowned company like Whitewill, it's essential to underscore that our mortgage department achieved a remarkable feat, closing 37 transactions within a single month. For those familiar with this field, the magnitude of this accomplishment is apparent.

We're thrilled to share the exciting news that in October, our American branch, Wiseway, successfully obtained a brokerage license. Currently, the Brickell office in Miami is abuzz with renovation activities, gearing up for an imminent commencement of sales. Simultaneously, preparations are underway for the establishment of an office in Abu Dhabi, which will cater to real estate sales in the capital, alongside houses and apartments in Oman.

It’s only the beginning.

Selling apartments in Russia might appear straightforward – you join an agency and can dive right in. However, in the USA, the entry is a bit more demanding. The role of a broker is only open to professionals holding a license issued by a local agency, granted after completing 75 hours of specialized courses and passing a rigorous exam.

Similar stringent criteria apply to companies aiming to sell real estate. So, to ensure we adhere to these regulations, our American branch has secured the long-awaited framed document – a license with seals, signatures, and an expiration date, bearing the bold title WISEWAY REAL ESTATE, LLC. With all the required formalities met, we're now poised to commence operations.

Promising start

Our splendid office in the vibrant Brickell district is undergoing the final stages of setup: furniture is being assembled, and computers and other essential office equipment are slated for imminent delivery. Simultaneously, we're actively in the process of recruiting new team members and preparing for an extensive advertising campaign to establish a presence in this exciting new market.

Countdown to the grand opening

Despite the official office inauguration not yet taking place, our Miami-based brokers have already successfully closed two deals, one of which was valued at approximately $1,000,000. In the coming two weeks, the office will be fully prepared to commence operations, complete with meeting rooms, open workspace, call rooms, comfortable lounge areas, and more. Furthermore, this November, Oleg Torbosov himself will journey to Miami to commemorate the launch of Wiseway in America with a resounding gong strike.

This is just the beginning.

Step into the newly transformed apartment of Oleg Torbosov, the mastermind behind Whitewill. In addition to his real estate agency, Oleg also dabbles in the art of flipping properties. Here, you'll have a glimpse of the refreshed interiors of a two-room apartment situated on the stunning Bluewaters Island. While it may appear that every unit on the island is undergoing a similar metamorphosis, these properties are unique and limited.

Selling photos

The interiors of this apartment have not only been fully renovated but also come to life in exquisite detail. It's evident that every facet of daily living has been meticulously considered and beautifully captured in photographs. This is a prime example of homesteading, where real estate is meticulously prepared for sale by crafting a well-thought-out image. It's the little details, like a round tray with two saucers and cups resting on the bed, that complete the picture.

Tropical charm

This spacious and luminous 2-bedroom apartment, spanning 125 square meters, is positioned on the second floor. All of its expansive windows are adorned with charming French balconies. From the stylish living room, you can revel in panoramic seascapes and the serene beauty of the green park with its inviting swimming pool. To enhance the ambiance, the interiors are adorned with captivating abstract paintings, sculptures, and various artistic objects.

Ready for immediate move

This apartment is fully prepared for your move, and you could settle in as soon as tomorrow. The interiors are tastefully furnished with designer pieces, complemented by built-in kitchen appliances, and feature premium plumbing fixtures. Oleg is also open to collaborating with third-party brokers, offering them market-standard remuneration for successful transactions. Rest assured, this apartment is ready to be showcased at any time.

Pricing

$2,069,000.

Explore captivating photos of Oleg Torbosov's latest creation – a 1-bedroom apartment nestled on the picturesque Bluewaters Island. A few years ago, this tranquil locale was known for developer-furnished apartments, devoid of any embellishments. However, today, it boasts a collection of elegant residences, each uniquely designed by Oleg Torbosov.

Apartment overview

This spacious 1-bedroom apartment spans 107 square meters and graces the 4th floor of the Bluewaters Residence project. Its standout feature is the expansive outdoor terrace, complete with a cozy lounge area that provides breathtaking sea views. Imagine starting your day here with a delightful breakfast, basking in the tropical sun, serenaded by the soothing ocean waves, and surrounded by lush greenery in the adjacent park. Alternatively, transform this open space into your al-fresco office, far more appealing than a conventional workspace.

Finishing of a huge scale

Oleg Torbosov's design philosophy is evident throughout this apartment. His signature style often incorporates natural materials like textured stone, precious woods, glass, and metal. The color palette typically leans towards pastel tones and earthy hues, embellished with striking accents. Additionally, Oleg's apartments are frequently adorned with pieces from local artisans, showcasing stylish decor that enhances the overall aesthetic.

Every square meter exudes beauty

A closer look at Oleg's apartment portfolio reveals his ability to seamlessly blend interior styles. He effortlessly transitions from eco-chic elements to hints of brutalism, incorporating a touch of chaos and playful fusion aesthetics. For instance, a Japanese inflatable sofa adorns the townhouse's outdoor terrace with a swimming pool, while the bedroom boasts a striking periodic table. In the living room, an intriguing and unique sofa will soon be introduced – stay tuned for more details.

Pricing

$1,770,000.