Today's world is built on content: news feeds, social media, popular and educational videos have become an integral part of each of our lives. And as always, the government of the Emirates keeps up with the trends.
On January 10 and 11, the Billion Followers Summit took place in Dubai, with the participation of 7,000 influencers from different parts of the world. More than 100 speakers, including popular video blogger Habi Laym, Lebanese chef Abir el Saghir, American entrepreneur with 4,000,000 subscribers on YouTube Tom Bilyu, and other famous content creators, delivered inspiring speeches. Event attendees had the opportunity to attend various workshops, masterclasses, and panel discussions aimed at networking development.
At the summit's opening, Sheikh Mohammed announced the creation of a fund with a capital of $41,000,000 and the establishment of a headquarters for bloggers equipped with studios for shooting videos, podcasts, and lecture rooms for courses on creating stories, photography, and platform management.
The fund's mission will be to support content creators about Dubai. Sheikh Mohammed emphasized that social media reflects what is happening in people's lives and underscored the importance of content in conveying the story, traditions, and culture of the Emirates.
